Seed to Self Matatika

Addressing the Need For a Make Over...

The fashion industry is in need of a total makeover because the status quo is chronically unsustainable for people and the planet. Seed to Self Matatika, an innovation of Seed to Self, aims to educate and inspire students to become designers who embrace sustainable and ethical design principles.

Join Seed to Self Matatika

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Impact the Industry

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Advance your Career

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Create a Sustainable Future

Seed to Self Matatika is an innovative design project for young fashion designers and practitioners who are passionate about making a positive change in the fashion industry. We, at Seed to Self, envision a global community of young and inspired leaders who are challenging this unsustainable status quo. And, you can be an intricate part of the process.

Seed to Self Matatika encourages students to research and investigate the broad spectrum of the global fashion industry to understand the impact it has on the lives of people in the textile and garment supply chain as well as the environmental effect on our planet. With this experience in your education portfolio, you are preparing yourself for a sustainable career.

By participating in Seed to Self Matatika, you have the unique opportunity to design and make collections that represent a safe ecological supply chain as well as ethical working conditions. As a pioneering young fashion designer, you will be at the forefront of a sustainable fashion industry.

Leverage your Learning

By participating in Seed to Self Matatika, you embark on a journey of inquiry to explore the impact and benefits for all members involved in the value chain – raw material suppliers, designers, manufacturers, retailers and end users. You have the opportunity to be part of the chain as well as support all the others in the chain. And, perhaps most importantly, you will be leading the industry to a sustainable future.

For the project, students design and make a sustainable and ethical collection from organic or recycled fabric. They research and investigate the entire supply chain of materials used in the collection and provide evidence of sustainable and ethical choices.

Through this engaging learning experience, you are able to:

  •  Better understand the impact the fashion designer has on people and the planet
  •  Ask questions and address social and environmental issues in the textile and garment supply chain.
  • Help conversations occur within the industry to see what transformation is possible.
  • Deepen your understanding of others and how to work with people in the supply chain from farm to fashion.
  • Learn to create collections that represent a safe ecological supply chain that includes ethical, fair and moral conditions of all workers and reduces damage to the environment.

Get in Touch


Belinda Watt

Belinda Watt holds a BA in Music and English and a Diploma of Journalism. She joined Whitecliffe College of Arts and Design in Auckland, New Zealand in 1990. As Head of Department, she developed the Fashion Design Programme. Belinda embraces sustainable design practices and in her current work she employs natural dyeing, organic and ethically sourced silks and deadstock fabrics. She has also worked as a freelance fashion designer since 1985, specialising in tailored and couture wear.